For more than 30 years, New Edition has mesmerized audiences with their signature choreographed shows, smooth vocal harmonies and electrifying showmanship cementing their place in history as one of the most successful touring groups ever. Boasting music’s most loyal audience, 15 national tours, 18 multi-platinum albums, 4 American Music Awards, 14 No. 1 records and countless Billboard Top 20 hits, New Edition remains the unstoppable measurement of true R&B, Hip-Hop and Pop music.
The New Edition phenomenon was born in 1983 in Boston, MA with teenagers Ronnie DeVoe, Bobby Brown, Ricky Bell, Michael Bivins, and Ralph Tresvant. In 1986, Bobby Brown left the group to begin a highly-charged solo career – soon after solo artist Johnny Gill joined the band. New Edition evolved stronger than ever with “Heartbreak,” their biggest selling album with three No. 1 songs. The amazing success has proved fruitful for the brand.
In 1989, New Edition orchestrated one of music’s biggest coups by simultaneously launching Ralph Tresvant and Johnny Gill’s solo albums, while Ricky Bell, Michael Bivins and Ronnie DeVoe created a high-octane group and new sound with Bell-Biv-DeVoe, which spawned the 4-times platinum cross- over hit “Poison”. Between the various projects, a cumulative 30-million records were sold and altogether, the men dominated Billboard charts, MTV, VH-1, BET and stadiums across the country.
New Edition laid the foundation for how modern-day boy bands look, feel, and sound. Boyz II Men, N’SYNC, The Backstreet Boys, and New Kids On The Block.
Lets breakdown their influence in terms of numbers:
THE BOY BANDS
NEW KIDS ON THE BLOCK: 25+ MILLION RECORDS SOLD
BOYS II MEN: 30 MIL
BACKSTREET BOYS: OVER 90 MIL
NSYNC: OVER 25 MIL
SOUL 4 REAL (1 MILL) [Also signed to MCA]
BELL BIV DEVOE (Smoothed out hip hop R&B):
Influence on 90’s R&B/Hip Hop: TLC (30 Million sold), SWV (5 million), [artist signed to the same record label MCA] Jodeci(6 million), and Mary J. Blige (over 30 MIL)
THE BOBBY BROWN EFFECT
R&B Badboy overcoming legal controversy and public scrutiny: R. Kelly & Chris Brown
These are just the highlights to give you a sense of how much one group has influenced a generation of artist and a genre of music. Whitney Houston (RIP) may have had something in calling Bobby Brown “The King of R&B”